Guest post written by Kristina Smith, originally posted on Coldwell Banker Blue Matter
Whether on television, at an open house or on the pages of a magazine, we’ve all seen stunningly outfitted estates that deliver a true wow factor – and listing price – that properties without staging just cannot match. Buyers quickly fall in love with homes that have a strong character while wordlessly conveying the lifestyle they would enjoy if they lived there. Before listing your property, consider that proper staging is one of the most important factors in enhancing your home’s appeal and most flattering features.
First Things First
In order to entice potential buyers, you must think outside the box – but to start, examine what needs to be done to get your home in showplace shape. Check under older carpets for lovely hardwood, survey the ceiling for cracks or leaks to seal, consider having the pool or tennis court resurfaced and focus on boosting your curb appeal. Once your home is a clean slate, you are ready to begin.
When using achromatic tones on painted walls and furniture, ensure that the staging pieces do not distract from the form of the home. When staging for luxury, color psychology can signal buyers that they’re working with a discerning seller who has elevated the home to its full, indulgent potential.
In the world of interior design, fashion and luxury vehicles, neutral colors have always made a recognizable statement of power, sophistication and confidence. Once you’re prepared to stage your home, you’ll want to highlight those qualities with the crème de la crème of design – blacks, grays and whites.
While buyers will always notice houses with splashy displays, that doesn’t necessarily mean they will find them appropriate for their tastes. Staging experts often use furniture, rugs and paint in neutral hues (also consider beige and pale, cool colors) to help buyers overlay their own creations onto the scene and more easily discover the home could be the perfect fit.
Character Is King
Often, a seamless introduction to the home involves pairing décor with architectural personality. Envision how Old-World pillars and stonework are beautifully complemented by gold-framed art and Turkish rugs, and contemporary interiors effortlessly show off leather, wool or velvet furnishings and unique accents as statement pieces. When hiring an interior designer to get the job done, seek out a professional with not only expertise, but also an imaginative mindset.
Now to address spatial issues. For smaller sitting rooms, offices or charming nooks, instead of cluttering the area to make it appear as if much can be done with the layout, ensure that each piece has room to breathe and directs attention to the space itself.
On the other hand, if you have a cavernous room, think about creative ways to section it off and separate it into more manageable areas with rugs or furniture in unique arrangements.
While a visually busy room is an easily avoided faux pas, keep in mind that going completely neutral is not the answer either. In order to strike that oh-so-delicate balance between sensible furnishings and handsome décor, decorate with stylish accents that lend a perfect finish to any lifestyle.
Any artwork should be minimal and tasteful, so buyers can picture how they will customize the space, and personal items like family pictures or sports memorabilia should be stored.
When a buyer enters your front door and explores the home room by room, they’ll be thinking about how they will personalize it with their own touches, and how much of a transformation might be needed to get it suited for them. With beautiful furnishings in place and just the right level of flair, they won’t have to work very hard to visualize their new life – and that gets them one step closer to making your house their new home.