MADISON, N.J. (March 7, 2019) Today, Coldwell Banker Real Estate LLC announced its 2018 year-end sales volume reporting a six percent year-over-year growth of $1 million+ transactions worldwide. Coldwell Banker® affiliated agents conducted approximately 30,500 transactions of homes priced at $1 million or more in 2018, more than any other real estate brand.
On average in 2018, the Coldwell Banker brand sold approximately $161.8* million in $1 million or more luxury homes every day, with an average sales price of $1.9 million.
All $1 million+ properties listed with a Coldwell Banker affiliated agent have access to a best in class suite of marketing tools under the Coldwell Banker Global Luxury program. The program equips its thousands of agents globally with a wealth of knowledge and resources to succeed in a competitive luxury market. These resources include: the brand’s distinguished luxury certification course, which nearly 1,000 affiliated agents completed in 2018 alone, an alliance with the Institute of Luxury Home Marketing, which provides industry insights for the program’s existing research assets like The Report: State of Luxury 2019, and international syndication of $1 million+ listings through the program’s relationship with List Hub Global.
“The Coldwell Banker Global Luxury program is the preeminent marketing program for Coldwell Banker Real Estate that connects the Gen Blue® network with the world’s most affluent clientele. The prestige of this program has continued to grow because of the top-notch talent in the Coldwell Banker network. The value of luxury properties we touch is astounding and our agents understand the true value of a high-end home like few can. Our agents are dedicated to the details and when you work with us you get white glove service, access to the best data and insights and incredible marketing prowess.”
– Craig Hogan, vice president of luxury for Coldwell Banker Real Estate LLC
Jade Mills, the top-producing Global Luxury Property Specialist with Coldwell Banker Residential Brokerage in Beverly Hills, Calif., finds that the brand’s tools like “The Report,” are key to her business strategy. She commends the Coldwell Banker Global Luxury program for always making the latest industry data easily available. This support gives her an edge with clients and has kept her selling with the brand for 27 years.
Another powerhouse team, the Nelson Luxury Real Estate Group, which closed more than $40 million in transactions from December 2017 to December 2018, made the jump from Compass to Coldwell Banker Real Estate in late 2018 for the brand’s legendary reputation and personal touch.
The Global Luxury program launched in April 2017, replacing the former Coldwell Banker Previews International® program. This change reflected the globalization of modern luxury and the Coldwell Banker footprint spanning 3,000 offices across 44 countries and territories.
Click to Tweet: 2018 was a strong year for luxury real estate sales, and especially for @ColdwellBanker affiliated agents. CB affiliated agents conducted approximately 30,500 transactions of homes priced $1 million+, more than any other real estate brand. https://bit.ly/2H3m0rH
“The Coldwell Banker brand has stood the test of time as a 112-year-old company that continues to make waves in the real estate industry. To see the Coldwell Banker Global Luxury Program in its second year in 2018 exhibit such tremendous success with invaluable resources like “The Report” and esteemed training through the luxury certification course is unprecedented. I couldn’t be prouder of what this program’s accomplished and will continue to achieve for years to come.”
– Charlie Young, president and CEO of Coldwell Banker Real Estate LLC
If you would like to know more about what it means to be a Coldwell Banker Global Luxury Specialist, visit cbglcareers.com
About Coldwell Banker Real Estate LLC
Powered by its network of over 92,000 affiliated sales professionals in 3,000 offices across 44 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2018 Women’s Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker give the Gen Blue network an unbeatable edge. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the possibilities of Gen Blue®, please visit www.coldwellbanker.com/join.
About Coldwell Banker Global Luxury®
Launched in early 2017, the Coldwell Banker Global Luxury® program legacy traces its roots to Coldwell Banker Previews International® and the Previews® program, a world leader in luxury real estate since 1933. Coldwell Banker Global Luxury Property Specialists are an exclusive group within the Coldwell Banker organization, making up under ten percent of independent sales associates affiliated with the brand worldwide. Coldwell Banker affiliated agents conducted 30,478 transactions of homes priced at $1 million or more in 2018, with an average sales price of $1.9 million. On average in 2018, the Coldwell Banker brand sold approximately $161.8 million in $1 million or more homes every day. Coldwell Banker®, the Coldwell Banker logo, Coldwell Banker Global Luxury®, the Coldwell Banker Global Luxury logo, Coldwell Banker Previews International® and Previews® are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
*Average daily sales. Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell Banker® franchise system for 2018.
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