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Expert Tips: Selling a Home During the Holidays

Selling a home during the holidays can feel like a challenge. From winter weather to deciding whether to decorate or not, there are certainly some obstacles. Here is excellent advice from the experts from our global network of Coldwell Banker agents, brokers and offices. Keep it Classic “Should I decorate for the holidays?” This is an extremely common questions for home sellers. It may be family tradition to “deck the halls” across every square inch of your house, but, if you are trying to sell your home, it may be better to scale back. When selling a home, it’s important to present it in a way that others can see themselves living in.

We encourage sellers to still decorate (if that’s their thing), but not Griswold style decorating…. keep it simple and classy. Mostly keep the walks clear and maybe add a spot for shoe removal just inside.

Coldwell Banker Terre Haute

little girl with tree

Use the holidays to create warmth in your home. “I think lights and color can warm anyone’s heart,” says Heather Ostrom, a Realtor® with Coldwell Banker Sun Ridge Real Estate in Roseville, CA. With the right touch, holiday decorations can create an emotional attraction for a buyer to your home. A cold, undecorated home can’t compete with one that has the fireplace roaring, the smell of fresh baked cookies, and elegant, yet festive décor. Less is More The holidays can be hectic which means time you normally spend cleaning may be spent at the mall and holiday gatherings. It is important to stay on top of keeping you house clean and tidy, especially if you decide to decorate. Andrea Geller, a Realtor® with Coldwell Banker Residential Brokerage in Chicago, says she loves holiday decorations, but to a point. “However you decorate, don’t distract prospective buyers from the space,” she advises, explaining that holiday decorations can cause clutter, which could potentially make a room or space look smaller.

Be sure to hide wires from holiday lights. Stick with decorations that aren’t covered in glitter and decorate with intention

- Andrea Geller

If your home is located in areas that get snow, be sure to keep up with snow removal on your driveway and sidewalks. Also, it is a good idea to ask visitors to remove their shoes so you don’t have salt stains on floors and carpets. Stay in Season One area where you likely won’t want to display holiday decorations: your listing photos. Jessica Edwards, an agent with Coldwell Banker Sea Coast Advantage in Wilmington, N.C., says holiday decorations can unintentionally date a photo, especially if the house is still on the market after New Year’s passes.

Keep it very classic and neutral and if you put a tree where a chair or table typically goes and then jam the table or chair elsewhere in your house for a few weeks you should ask a neighbor or friend to stick it in their house so you don’t have extra furniture cluttering spaces or taking up more space

-Jessica Edwards

While experts advise against decor in listing pictures, open houses are a totally different game…

[Listing] photos should NOT have decor because that could date them. Open houses MUST have holiday decor!

- Brenna Lee Roth-Miller

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